With the Arrival of Tablet Devices, Such as Apple's IPad

question 137

Multiple Choice

With the arrival of tablet devices, such as Apple's iPad in 2010, growth in the global PC industry slowed considerably and actually saw negative growth by 2015. If a firm offering a range of PCs had slightly increased its global unit market share of PC sales from 10 to 12 percent but still was not the industry leader, the company should be concerned that this product is a

• A) question mark.
• B) star.
• C) hedgehog.
• D) cash cow.
• E) dog.

---

Definitions:

Sustainable Competitive Advantage

A unique advantage that allows a business to achieve superior margins and returns over its competition for a prolonged period.

Native Context

The original environment or setting in which something exists or occurs, often used in computing and linguistics.

Location-Related Competencies

The unique skills, technologies, or capabilities that a company develops based on its geographical location, contributing to its competitive advantage.

Global Career Tracks

Career pathways that offer opportunities for professional growth and development across different countries and cultures.