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When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website, it assures consumers that
Similarity Principle
The psychological theory that people are attracted to others who are similar to themselves in various aspects.
Tend-And-Befriend Responses
A behavior exhibited under stress, especially by females, to seek out social alliances and nurture rather than engage in fight or flight.
Western Cultures
A term used to describe societies and nations characterized by values, traditions, and institutions including democracy, individual rights, and the scientific method, largely rooted in European history.
Eastern Cultures
Societal norms, practices, and traditions that are characteristic of countries and regions in Eastern parts of the world, such as Asia.
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