Source Perrier S

question 41

Multiple Choice

Source Perrier S.A., the supplier of Perrier bottled water, exercised ________ when it recalled 160 million bottles of water in 120 countries after traces of a toxic chemical were found in 13 bottles. The recall cost the company $35 million and the profit from $40 million in lost sales. Even though the chemical level was not harmful to humans, the president of the company believed it was his duty to remove "the least doubt, as minimal as it might be, to weigh on the image of the quality and purity of our product."

• A) moral idealism
• B) utilitarianism
• C) cause marketing
• D) profit responsibility
• E) stakeholder responsibility

Identify and explain the significance of major corporate mergers in American history.

Recognize the role and evolution of antitrust laws in regulating corporate behavior.

Comprehend the implications and outcomes of the deregulation of various industries.

Analyze the effect of corporate concentration and mergers on the economy and competition.

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Definitions:

Partial Reinforcement Extinction Effect

A phenomenon where behaviors reinforced intermittently are more resistant to extinction than behaviors reinforced continuously.

Disequilibrium Principle

A concept in economics and game theory where participants' strategies are not in perfect balance, leading to changing strategies over time.

Disequilibrium Principle

A concept in cognitive psychology suggesting that learning occurs when existing knowledge is challenged by new information, leading to cognitive growth.

Premack Principle

The Premack Principle is a psychological concept that states a more preferred activity can be used as a reward to reinforce the performance of a less preferred activity.