A Mission Statement Should Be

question 94

Multiple Choice

A mission statement should be

• A) short-term.
• B) concise.
• C) numerical.
• D) trademarked.
• E) clever.

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Definitions:

Fear Appeal

A marketing strategy that uses the element of fear to motivate the audience to take a certain action or adopt a specific behavior.

Tune Out

The act of ignoring or choosing not to engage with a message, advertisement, or piece of content.

Viewing by Children

Viewing by children pertains to monitoring and managing the content accessible to children on television, the internet, and other digital platforms to ensure it is appropriate for their age group.

Consumers

Individuals or groups who purchase goods and services for personal use or consumption.