The Initial Step in the Planning Phase of the Strategic

question 169

Multiple Choice

The initial step in the planning phase of the strategic marketing process involves

• A) establishing the budget.
• B) developing the marketing program.
• C) setting goals.
• D) auditing the marketing plan.
• E) conducting a situation (SWOT) analysis.

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Definitions:

Fish Species

Distinct groups within the aquatic vertebrate class Fish, characterized by their own specific features and genetic makeup.

Benthic

Related to the bottom of a sea or lake or to the organisms that live on or in the bottom sediments.

Pelagic

Referring to oceanic water not close to the bottom or shore, encompassing the entire water column used particularly in context to the life and ecosystems found within this vast, open ocean area.

Biodiversity

The variety and variability of life forms within a given ecosystem, region, or the entire Earth, crucial for maintaining ecological balance.