A Marketing Dashboard Is

question 277

Multiple Choice

A marketing dashboard is

• A) a "report card" prepared by the marketing department regarding its performance in terms of environmental and social responsibility.
• B) the display of information found on a car's dashboard.
• C) an "app" that uses a car navigation device metaphorically to indicate the specific direction in which a company wishes to grow based on its annual marketing plan.
• D) information about an organization's marketing metrics presented orally so marketers can quickly spot deviations from plans and take corrective actions.
• E) the visual computer display of the essential information related to achieving a marketing objective.

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Definitions:

Average Total Cost

Average total cost is the total cost of production divided by the number of units produced, indicating the cost per unit.

Price War

Successive, competitive, and continued decreases in the prices charged by firms in an oligopolistic industry. At each stage of the price war, one firm lowers its price below its rivals’ price, hoping to increase its sales and revenues at its rivals’ expense. The war ends when the price decreases cease.

Limit Pricing

A strategy used by dominant firms to set prices low enough to discourage entry into the market by potential competitors.

Informal Pricing

The establishment of prices based on flexible, non-regulatory factors such as negotiation, haggling, or customary practices, rather than fixed price tags.