Which of the Following Statements Concerning Cause Marketing Is Most

question 156

Multiple Choice

Which of the following statements concerning cause marketing is most accurate?

• A)The vast majority of consumers say they will switch to a brand that supports a good cause,provided the price and quality of the brands are equal.
• B)The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue.
• C)The positive effects of cause marketing are significant during the promotion,but they lose their benefit almost immediately after the promotion runs its course.
• D)Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
• E)Women are much more suspicious about the sincerity of cause marketing programs than men;therefore,their contributions are significantly less.

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Definitions:

Advertisers

Entities or individuals that promote products, services, or ideas to potential customers through various forms of media aiming to influence purchasing behavior.

Desirable Properties

Characteristics or features that are sought after or considered beneficial in various contexts, including but not limited to real estate, personal qualities, or product features.

Market Niche

A specific, focused segment of the market that a company aims to serve with its products or services.

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A specific line of casual pants made by the Gap Inc., characterized by their khaki fabric.