The Marketing Manager Looks for Two Kinds of Deviations During

question 55

Multiple Choice

The marketing manager looks for two kinds of deviations during the evaluation phase,each triggering a different kind of action: (1) actual results fall short of goals and (2)

• A)deviations that result from major shifts in customer needs.
• B)actual results exceed goals.
• C)lack of deviations when there should be.
• D)deviations that result from executive mandates.
• E)deviations that are blamed on insufficient marketing support (personnel or funding).

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Definitions:

Variable Costs

Expenses that change in proportion to the amount of goods produced or the volume of sales, including labor and materials.

Operating Leverage

Operating leverage is a measure of how revenue growth translates into growth in operating income, highlighting the scalability of a company’s business model.

Variable Costs

Expenses that vary in relation to the amount of output or business operations.

Fixed Costs

Business expenses that remain constant, regardless of the level of production or sales activity.