What Is the Difference Between Behavioral Intention and Actual Behavior

question 32

Multiple Choice

What is the difference between behavioral intention and actual behavior?

• A) Behavior is what you want to do. Behavioral intention is what you actually do.
• B) Behavior is what you want to do. Behavioral intention reflects a person's feelings toward a specific object or person.
• C) Behavioral intention is the sum of underlying beliefs. Behavior is what you actually do.
• D) Behavioral intention is what you want to do. Behavior is what you actually do.

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Definitions:

Retail Store Managers

Individuals responsible for overseeing the daily operations of retail stores, including staff management, sales, and inventory control.

Assortment

The selection of merchandise a retailer carries.

Wholesalers

Businesses that buy goods in large quantities from producers to sell them in smaller quantities to retailers or professional users.

Wholesale Clubs

Membership-based retail stores offering products in bulk and at lower prices compared to conventional retail stores, often requiring membership fees for access.