______ Are the Foundation of a Business, and the Way

question 57

Short Answer

______ are the foundation of a business, and the way they work and behave makes or breaks a business.

Identify the global economic factors affecting marketing strategies and operations.

Describe the role and functions of international and regional trade agreements.

Understand how income distribution affects market targeting and segmentation strategies.

Understand the impact of external forces like technology on marketing strategies.

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Definitions:

Employee Picnic

A social event organized by a company for its employees to relax and build team spirit.

Testimonial Messages

Advertising messages where a person, often a celebrity or satisfied customer, endorses a product or service based on their personal experience.

Advertising Strategy

A plan devised to communicate with the target market and persuade them to buy a product or service through various advertising media.

Institutional Advertising

A type of advertising that aims to promote a company’s image or reputation rather than selling a specific product or service.