Identify the True Statement About Customer Relationship Management

question 36

Multiple Choice

Identify the true statement about customer relationship management.

• A) It enhances customer loyalty due to pricing and product service offerings that meet current customer needs.
• B) It increases marketing costs because direct mail, follow-up, and other customer recruitment activities are increased.
• C) It decreases return on investment (ROI) because marketing fails to target specific customer needs.
• D) It increases the need to obtain new customers through marketing because current customers are not aware of offerings.

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Definitions:

Cottage Lot

A parcel of land designated for the purpose of building a cottage or vacation home.

Lake Frontage

Property that directly borders a lake, often increasing the property’s value due to scenic and recreational benefits.

Possessory Nuisance

A situation where an individual's use of or claim to property interferes with another person's enjoyment or use of their own property.

Estate In Fee Simple

The greatest form of property ownership, where the owner has unrestricted rights to the property and can dispose of it as they wish.