Identify the True Statement About Customer Relationship Management

question 36

Multiple Choice

Identify the true statement about customer relationship management.

• A) It enhances customer loyalty due to pricing and product service offerings that meet current customer needs.
• B) It increases marketing costs because direct mail, follow-up, and other customer recruitment activities are increased.
• C) It decreases return on investment (ROI) because marketing fails to target specific customer needs.
• D) It increases the need to obtain new customers through marketing because current customers are not aware of offerings.

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Definitions:

Interest Rate

The proportion of a loan that is charged as interest to the borrower, typically expressed as an annual percentage of the loan outstanding.

Money Supply

The overall available monetary assets within an economy at a designated time.

Nominal Variables

Variables measured in monetary units.

Price Level

The average of current prices across the entire spectrum of goods and services produced in the economy, indicating the cost of living or inflation.