The Forces of the Marketing Environment Primarily Affect Marketers in Three

question 123

Multiple Choice

The forces of the marketing environment primarily affect marketers in three ways: They influence customers by affecting their lifestyles and preferences for products; they determine whether or how a marketing manager can perform certain marketing activities; and they

• A) affect a marketing manager's decisions and actions by influencing buyers' reactions to the firm's marketing mix.
• B) dictate that changes be made to the existing marketing mix despite any negative reactions from customers.
• C) make most new products obsolete very quickly so that research and development must continually develop new products.
• D) cause most advertising to be ineffective at communicating product benefits due to rapidly changing environmental forces.
• E) change a customer's decisions about the appropriate marketing mix for the company and its various products.

Recognize the influence of World War II on civil rights movements and changing racial attitudes in the United States.

Assess the significance of the Bretton Woods conference and the creation of new international economic institutions.

Evaluate the effects of wartime policies and propaganda on American society and minority groups.

Understand the legal and ethical debates surrounding wartime decisions, especially the use of atomic weapons.

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Definitions:

Workers Paid

Compensation provided to employees in exchange for their labor or services, which can be in the form of wages, salaries, or benefits.

Supply of Labor

The total amount of labor that workers are willing and able to offer at various wage rates in a given time period.

Wage Rate

The amount of compensation a worker receives per unit of time or per unit of output.

MRP

Material Requirements Planning is a system for planning production schedules and inventory needs.