Which of the Following Best Describes the Acceptance of the Marketing

question 151

Multiple Choice

Which of the following best describes the acceptance of the marketing concept by American organizations?

• A) The marketing concept has yet to be fully accepted by all organizations.
• B) All organizations fully utilize the marketing concept to run their businesses.
• C) Nearly half of all organizations are still in the sales orientation and have not implemented the marketing concept.
• D) Most organizations have really not accepted the marketing concept because of its many costs and problems.
• E) Although American organizations fully accept the marketing concept, many foreign companies do not.

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Definitions:

Social Organization

The pattern of relationships and social arrangements that form within a society or group.

Anti-Semitism

Prejudice, discrimination, or hostility specifically directed against Jews as a religious, ethnic, or racial group.

Secondary Groups

Larger and more impersonal than primary groups. Compared with primary groups, social interaction in secondary groups creates weaker emotional ties, extends over a shorter period, involves a narrow range of activities, and results in most group members having at most a passing acquaintance with one another.

Impersonal

Lacking warmth or personal interest; characterized by an objective, neutral attitude that does not consider personal feelings or relationships.