The Outcomes of a Marketer's Decisions and Actions May Be

question 21

True/False

The outcomes of a marketer's decisions and actions may be affected by the variables in the marketing environment.

---

Definitions:

Sales Territories

The customer groups or geographic districts to which an individual salesperson or a sales teams sells.

Workload

The amount of work assigned to or expected from a person within a given time period.

Opportunity

A set of circumstances that makes it possible to do something or achieve a particular goal.

Personal-selling Process

A direct marketing strategy involving face-to-face interactions between a seller and a customer to achieve sales.