The Essence of Marketing Is

question 33

Multiple Choice

The essence of marketing is

• A) to select a target market big enough to make marketing to it worthwhile.
• B) to collect market information and use it to develop long-lasting customer relationships.
• C) to develop satisfying exchanges from which both customers and marketers benefit.
• D) to modify marketing mix variables so as to secure the highest market share.
• E) to provide customers with the greatest amount of value.

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Definitions:

Exxon Valdez

The Exxon Valdez was an oil tanker whose 1989 spill off the coast of Alaska resulted in one of the most significant environmental disasters in U.S. history.

Conservatives

Political individuals or groups advocating for tradition, resistance to radical change, and the preservation of established institutions.

David Souter

A retired Associate Justice of the Supreme Court of the United States, known for his moderate to liberal viewpoints during his tenure from 1990 to 2009.

William Brennan

An influential Associate Justice of the U.S. Supreme Court, known for his progressive views and serving from 1956 to 1990.