Which of the Following Is a Characteristic of a Marketing

question 81

Multiple Choice

Which of the following is a characteristic of a marketing objective?

• A) It is consistent with both business-unit and corporate strategy.
• B) It is a verbal agreement, not in writing.
• C) It is not written in measurable terms.
• D) It does not specify a time frame for its accomplishment.
• E) It clearly identifies how marketing strategy will be implemented.

Understand the concept of sensation seeking and its components.

Distinguish between pro-social and anti-social risk-taking behaviors in the context of sensation seeking.

Understand the concept and methods used to assess sensation seeking.

Analyze the impact of locus of control on mental and physical health.

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Definitions:

Goodwill

An intangible asset representing the excess of purchase price over the fair market value of identifiable assets and liabilities in a business acquisition.

Fair Value

The amount one would get from selling an asset or would need to spend to settle a liability in a well-organized sale involving market players on the date of evaluation.

Tax Rate

The fraction of earnings on which the government imposes taxes for individuals or corporations.

Consolidation Worksheet Entry

An accounting entry used in the preparation of consolidated financial statements which adjusts for intercompany transactions and balances.