Coca-Cola Realized That More Consumers Are Concerned with Health

question 4

Multiple Choice

Coca-Cola realized that more consumers are concerned with health. It has since expanded into the bottled water and bottled juice markets. This is an example of a firm identifying and capitalizing on a _________________.

• A) market opportunity
• B) core competency
• C) competitive advantage
• D) strength
• E) marketing strategy

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Definitions:

Magnetic Resonance Imaging

A medical imaging technique used to visualize internal structures of the body in detail using magnetic fields and radio waves.

Computerised Tomography

A diagnostic imaging technique that uses computer-processed combinations of many X-ray measurements taken from different angles to produce cross-sectional images of specific areas of a scanned object.

Electroencephalograph

A device used to record the electrical activity of the brain, commonly known as an EEG.

EKG

An abbreviation for electrocardiogram, a test that measures the electrical activity of the heart to detect and diagnose various heart conditions.