Which of the Following Is True About the Development of a Marketing

question 59

Multiple Choice

Which of the following is true about the development of a marketing plan?

• A) It is the largest strategic business plan in the organization.
• B) It is the final step in strategic planning.
• C) It is only useful for the company as a whole
• D) It should be an adaptive response to day-to-day issues and unanticipated situations.
• E) It should be unique to the organization for which it was created.

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Definitions:

Phobic Behavior

An excessive and irrational fear response, usually triggered by a specific object or situation.

Response Prevention

Also known as flooding, a behavior therapy in which a phobia is eliminated by forced exposure to the feared stimulus without an aversive consequence.

Headbanging

Repetitive and deliberate striking of one's head against an object or surface, which can be a sign of distress, developmental disorders, or a form of self-injury.

Climbing Behavior

Can refer to the literal climbing activities of animals and humans or metaphorically to the behaviors used by individuals to "climb" socially or professionally.