Marketers Live in a World of Constant Change, and Their

question 121

Multiple Choice

Marketers live in a world of constant change, and their ability to adapt to the pace of change will dictate the degree to which their marketing strategies are successful. Moreover, the changes can come in any or all of the different parts of the marketing environment.
Which one of the following statements is true?

• A) The self-sustaining nature of technology relates to the fact that the products are increasingly being produced with environment-friendly components.
• B) The negative effects of technology include concerns over privacy and intellectual property protection.
• C) Consumers' use of mobile devices to access the Internet has been declining over the last few years.
• D) Technological innovations are created only by private companies.
• E) We can expect the pace of technological change to slow down as more technology-oriented startups choose to go public and become more conservative with their business strategies.

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Definitions:

Assignable

describes a right or property that can be transferred or made over to another party legally.

Partial Assignment

The transfer of a portion of the interest or rights in a contract, property, or other asset from one party to another.

Contractual Rights

Legal entitlements embedded within a contract that dictate what each party to the agreement may or may not do.

Consideration

The benefit, interest, or value that induces a party to enter into a contract.