Marketers at Procter & Gamble Have Just Finished Up with a Nationwide

question 182

Multiple Choice

Marketers at Procter & Gamble have just finished up with a nationwide survey of their customers to determine the potential viability of a new product. Now the marketers must go over the data, tabulate the results, and form conclusions on whether the product idea should advance to the next level. What part of the environmental monitoring process is Procter & Gamble in at this stage?

• A) Environmental scanning
• B) Competitive analysis
• C) Reactive screening
• D) SWOT analysis
• E) Environmental analysis

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Definitions:

Null Hypothesis

A hypothesis that assumes no statistical significance or effect in the population from which a sample is drawn.

Probability

A numeric scale from 0 to 1 indicating how probable an event is to take place.

Statistic

A numerical value that describes a characteristic of a sample.

Regions of Rejection

Areas in a statistical test that, if a test statistic falls within, lead to the rejection of the null hypothesis.