Volkswagen Is Planning Its Promotional Strategy for Its Passat Model

question 172

Multiple Choice

Volkswagen is planning its promotional strategy for its Passat model. When compared to others in its class, the Passat has average gas mileage, better comfort ratings, more leg room, better interiors, average dependability, and is made in its plants in Tennessee. Which of the following attributes of a Volkswagen Passat would be most appropriate to emphasize in television commercials during an economic recession?

• A) Gas mileage
• B) Dependability
• C) Made in the U.S.a.
• D) Leg room
• E) Comfort

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