Which One of the Following Best Characterizes a Marketing Information

question 105

Multiple Choice

Which one of the following best characterizes a marketing information system (MIS) ?

• A) An MIS is an orderly gathering of information that is not supplied through routine reporting systems such as sales reports and accounting data.
• B) An MIS provides a continuous flow of information about such things as distribution costs, prices, sales, and advertising expenses.
• C) An MIS is conducted on a special-project basis when needed.
• D) An MIS requires adjustments to its techniques to adapt to environmental circumstances and is in reality part of the accounting system.
• E) An MIS involves internal information collection about employees and customers.

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Definitions:

Accounts Receivable

Funds due to a company from its clients for products or services already provided but still unpaid.

Cash Effect

The impact of a business transaction on the cash and cash equivalents held by the company, reflecting how an event affects its liquidity.

Merchandise Inventory

Goods that a retailer, distributor, or manufacturer aims to sell to generate revenue, recorded as a current asset on the balance sheet.

Cash Paid

Cash Paid refers to the actual outflow of cash from a company to settle obligations, such as paying for expenses, acquisitions, or dividends.