Mika Is the Marketing Research Manager for a Company That

question 123

Multiple Choice

Mika is the marketing research manager for a company that sells skis and other sporting equipment. His company currently has a profitable brand and a good share of the traditional ski market, but would like to enter the "extreme" category of winter sports. Mika needs to obtain information about consumer attitudes of the company's current products as well as attitudes of potential customers in the "extreme" consumer market. He does not have constraints on time, but he does have a modest budget for research. Mika should probably use _____ to obtain the data about the company's current products, and _____ to obtain information about the extreme consumers' attitudes.

• A) crowdsourcing; online surveys
• B) online surveys; focus groups
• C) mail surveys; focus groups
• D) personal interview surveys; online surveys
• E) focus groups; mail surveys

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Definitions:

Fiscal Agreement

An arrangement concerning financial matters or policies, typically between organizations, governments, or other entities.

Predetermined Number

A specific quantity or number established in advance, often used in contexts involving limits, targets, or quotas.

Oral Contracts

Agreements made through spoken words and promises between parties, which can be legally binding, though harder to prove than written contracts.

Written Contracts

Formal agreements documented in writing that outline the terms, conditions, rights, and obligations of the parties involved.