A Study That Is Valid and Reliable

question 181

Multiple Choice

A study that is valid and reliable

• A) is called a marketing research study.
• B) measures what it is supposed to measure and produces almost identical results in repeated trials.
• C) is expensive to implement and complete.
• D) measures subtle differences in the population being studied and produces almost identical results in repeated trials.
• E) is difficult to produce without expert researchers.

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Definitions:

Prior Communications

Communication that has taken place before the current point in time or context.

E-Grapevine

An electronic or digital form of informal communication network within an organization, often spreading news rapidly.

Social Networking Sites

Online platforms where individuals can create profiles, share information, and interact with friends, family, and colleagues, e.g., Facebook, Twitter, and LinkedIn.

E-Mails

Electronic messages sent over a computer network, used for communication purposes.