Steve Ribbon Is the Owner of Windows & More, a Company

question 99

Multiple Choice

Steve Ribbon is the owner of Windows & More, a company specializing in replacement windows, remodeling services, and siding. Steve is interested in determining the characteristics of individuals who would be most likely to need replacement windows and interested in remodeling services, such as siding, awnings, and sunroom additions. He would like to identify characteristics of potential consumers who would be most likely to spend the most and utilize their services. This information will be quite helpful to Windows & More as they make design changes to the store, select merchandise, create advertising messages, and determine what type of remodeling services to offer. Windows & More would like to identify the customers based on factors such as gender, age, marital status, age of home, and discretionary income. What type of research would be most appropriate for Windows & More to utilize?

• A) descriptive
• B) focus group
• C) experimental
• D) exploratory

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Definitions:

Boards of Directors

Groups of elected individuals who represent shareholders and oversee the activities and strategic direction of a company.

Organizational Operations

Refers to the day-to-day activities and procedures organizations undertake to function and meet their objectives.

Stakeholders

Individuals or groups that have an interest or stake in the performance and decisions of an organization, including employees, customers, and investors.

Strategic Management

The process of planning, monitoring, analyzing, and assessing an organization's direction in terms of its goals and objectives.