A Firm Has Conducted Market Research and Found That Customer

question 130

Multiple Choice

A firm has conducted market research and found that customer satisfaction with its product is quite high. Nonetheless, repurchase behavior is very low. The research design evidently has a problem with

• A) secondary data.
• B) reliability.
• C) validity.
• D) reporting findings.
• E) generalizability.

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Definitions:

Homeostasis

The biological process through which living organisms regulate their internal environment to maintain a stable, constant condition.

Equilibrium

A state of balance or stability within a system, achieved when all forces or influences are equal and opposing, leading to no net change.

Biological Conditions

Refer to physical or physiological states that affect the living organisms' bodily functions.

Limbic System

A complex system of nerves and networks in the brain, involved in emotions and drives, such as fear, pleasure, and anger.