Jamal Has Just Finished Collecting Data About the Texting Habits

question 37

Multiple Choice

Jamal has just finished collecting data about the texting habits of students during their lunch hour. He used both online surveys to ask the students about their texting behavior, as well as observational techniques in the cafeteria. What is the next step in the marketing research process for Jamal to begin?

• A) Reporting research results
• B) Selecting the research method
• C) Interpreting research findings
• D) Designing the research project
• E) Refining the research issue

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Definitions:

Future Goods

Products or services that are not yet manufactured or provided but are planned for future sale.

Inputs

Resources such as labor, materials, and capital that are used in the production process to create goods or services.

Market Rate

The prevailing price determined by supply and demand in the open market for services or commodities.

Interest

The payments made for the use of money.