While Shopping at the Mall Over the Weekend, You Noticed

question 154

Multiple Choice

While shopping at the mall over the weekend, you noticed a group of young women asking shoppers if they could spare five minutes to answer some questions about their shopping experience at the mall. Given your marketing experience, you immediately recognize that these young women were conducting a marketing research project.
Which step in the five-step marketing research process were they in?

• A) Step 1 - Locating and defining the problem
• B) Step 2 - Designing the research project
• C) Step 3 - Collecting data
• D) Step 4 - Interpreting research findings
• E) Step 5 - Reporting research findings

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Definitions:

Observational Learning

The process of acquiring new behaviors by watching others and modeling their actions.

Bandura's Theory

A psychological theory developed by Albert Bandura that emphasizes the importance of observational learning, self-efficacy, and the role of social experiences in the development of personality.

Reinforcement

In behaviorism, a consequence that strengthens a behavior, making it more likely to occur in the future.

Disinhibiting Power

Refers to the reduction or elimination of inhibitions or social restraints through certain actions, substances, or situations, leading to behaviors that would otherwise be suppressed.