Which of the Following Issues Is an Ethical Issue in Marketing

question 66

Multiple Choice

Which of the following issues is an ethical issue in marketing research?

• A) Using "big data" to sell products to consumers
• B) Rising cost of marketing research
• C) Confidentiality issues in marketing research
• D) Clogging consumers' email and mailboxes with promotional materials
• E) Staffing the marketing research team appropriately

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Definitions:

US

In the context of classical conditioning, it stands for the Unconditioned Stimulus, which automatically triggers a response without any learning needed.

Conditioned Stimulus

A formerly neutral cue that, after being linked with an unconditioned stimulus, comes to evoke a conditioned response over time.

Aldous Huxley

An English writer and philosopher best known for his novel "Brave New World," exploring themes of dystopia, technology, and societal change.

Brave New World

A dystopian novel by Aldous Huxley, which explores themes of technological advancements, centralized control, and the loss of individuality.