Which of the Following Statements About Business Buying Is False

question 151

Multiple Choice

Which of the following statements about business buying is false?

• A) Business marketers prefer not to sell to customers who place small orders.
• B) Business marketers must often sell their products in large quantities to make profits.
• C) Most business purchases are made by committee.
• D) Business purchases are usually made on the basis of contracts.
• E) Orders in business markets tend to be smaller than those placed in consumer markets.

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Definitions:

Contractual Agreement

A legally binding arrangement between two or more parties that outlines the terms and conditions of their relationship or transaction.

Brand Licensing

A legal agreement where a brand owner permits another company to use the brand's name, logo, or product characteristics to manufacture and sell products.

Generic Branding

A strategy where products are marketed without a brand name, making them often cheaper than branded alternatives.

Reseller Licensing

Authorization given to a business or individual to sell another company's products.