A Firm Ordinarily Uses the Same Sales Forecasting Method for Determining

question 123

True/False

A firm ordinarily uses the same sales forecasting method for determining short-range and long-range sales forecasts.

---

Definitions:

Primary Reinforcer

A stimulus that is naturally rewarding, such as food, water, or relief from pain.

Secondary Reinforcer

A stimulus that has become reinforcing through its association with a primary reinforcer, such as money being valued for its ability to purchase food or other basic needs.

Positive Reinforcer

A stimulus that, when presented after a behavior, increases the likelihood of that behavior occurring again.

Negative Reinforcer

A stimulus whose removal following a behavior increases the likelihood of that behavior being repeated in the future.