When a Business Has a Relatively Small Number of Customers

question 124

Multiple Choice

When a business has a relatively small number of customers, a preferred method of forecasting is

• A) regression analysis.
• B) trend analysis.
• C) the Delphi technique.
• D) a market test.
• E) a customer forecasting survey.

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Definitions:

Thoughts

The mental processes that involve reasoning, remembering, imagining, or planning.

Cross-Cultural Differences

Variations in the norms, values, behaviors, and practices observed among individuals from different cultural backgrounds.

Behavior

The way in which one acts or conducts oneself, especially towards others.

Deliberate System

A cognitive system that is rational, slow, and analytical, often contrasted with automatic or instinctual systems.