Which of the Following Is an Example of Benefit Segmentation

question 71

Multiple Choice

Which of the following is an example of benefit segmentation?

• A) A cigarette manufacturer separates the market into heavy users who smoke at least one pack a day, moderate users who smoke less than a pack, and the occasional user who smokes cigarettes or cigars only for special occasions.
• B) Colgate-Palmolive markets three types of toothpaste: toothpaste with fluoride to strengthen tooth enamel, toothpaste with whitening properties, and toothpaste for sensitive gums.
• C) REI has one line of bikes geared toward active bicyclists who bike everywhere and a line geared toward those who bicycle simply for recreational purposes.
• D) Lego has certain lines of Legos geared toward children and other lines targeted toward adult collectors.
• E) Michelin develops a more durable type of tire for the Southwestern market due to the impact hotter climate conditions can have on tires.