If Morton Salt Saw All Table Salt Customers as Pretty

question 4

Multiple Choice

If Morton Salt saw all table salt customers as pretty much alike and thus offered only one marketing mix, it would be using the ____ strategy.

• A) directed
• B) undifferentiated
• C) segmented
• D) differentiated
• E) product-use

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Definitions:

Brand Centric

Describes an approach or strategy focused primarily on strengthening and prioritizing the brand’s identity, values, and experiences in all aspects of the business.

Communal Branding

Strategies that foster a sense of community among consumers, creating shared values and connections around a brand.

Brand Centric

A marketing approach or business philosophy that places the brand at the core of all decisions, strategies, and customer interactions.