Which of the Following Statements About the Undifferentiated Targeting Strategy

question 6

Multiple Choice

Which of the following statements about the undifferentiated targeting strategy is false?

• A) The undifferentiated targeting strategy should be used when the needs of individual customers are similar.
• B) The undifferentiated targeting strategy uses one promotional program aimed at everyone in the target market.
• C) The undifferentiated targeting strategy is good for use with staple items, such as sugar and salt.
• D) The undifferentiated targeting strategy uses multiple distribution systems to best reach individuals in the target market.
• E) The opposite of the undifferentiated targeting strategy is the differentiated targeting strategy.

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Definitions:

Zero Defects

A quality management philosophy aiming for the elimination of defects through continuous improvement.

Internal and External Customers

Internal customers are employees or departments within an organization that depend on each other's work, while external customers are individuals or entities that purchase the company’s products or services.

Contingency Approach

A management theory that suggests the most appropriate organizational structure or management style is contingent upon the internal and external situation.

Evolution of Management

Refers to the historical development and transformation of management theories and practices over time.