Ashley Recently Visited a Teavana Store and Wanted to Purchase

question 25

Multiple Choice

Ashley recently visited a Teavana store and wanted to purchase its $79.95 ice tea maker. She has never bought from Teavana before, but she knows it is owned by Starbucks. Ashley views Starbucks very positively and loves their drinks. Ashley will most likely use ______________ when determining whether to purchase the ice tea maker.

• A) impulse buying
• B) extended decision making
• C) limited decision making
• D) routinized response behavior
• E) routine decision making

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Definitions:

Psychographic Data

Information that describes the attitudes, aspirations, and other psychological criteria of a particular demographic.

Personality

The combination of characteristics or qualities that form an individual's distinctive character and influence their behaviors and attitudes.

Attitudes

A settled way of thinking or feeling about something, often reflected in a person's behavior.

Lifestyle

The preferences, viewpoints, actions, and orientations towards behavior of a person, group, or culture.