Discuss How Perceptual Processes May Influence the Consumer Buying Decision

question 187

Essay

Discuss how perceptual processes may influence the consumer buying decision process.

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Definitions:

Absorption Costing

In this accounting method, total costs of manufacturing, from direct materials and labor to both fixed and variable overheads, are completely absorbed into the product’s final cost.

Variable Costing

Variable costing is a cost accounting method that includes only variable production costs—direct materials, direct labor, and variable manufacturing overhead—in product cost calculations, excluding fixed overhead costs.

Production Costs

Expenses directly related to the creation of goods and services, including materials, labor, and overhead costs.

Fixed Production Costs

Costs that do not change with the level of production, such as rent, insurance, and salaries.