Abercrombie & Fitch Is Developing a Program to Get to Know

question 141

Multiple Choice

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?

• A) Customers' reactions to marketing strategy can impact the firm's success.
• B) All customers are the same when it comes to buying behavior.
• C) A firm should create a marketing mix that satisfies customers.
• D) It helps the marketer predict how consumers will respond to marketing strategies.
• E) The marketing concept stresses that a firm should know its customers.

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Definitions:

Fiber One Gluten-free Bars

A brand of snack bars that are specifically formulated to be free of gluten, catering to people with gluten sensitivities or celiac disease.

Fruity Lucky Charms

A variant of the Lucky Charms cereal, incorporating fruit-flavored marshmallows in addition to the traditional shapes.

Sales Response Function

A model that explains how sales volume changes in response to various marketing activities, including changes in product features, pricing, promotion, and distribution.

S-shaped Curve

A curve that depicts a scenario where growth starts slowly, accelerates, and then slows down again, often used in biology, product life cycles, and technology adoption.