Frito-Lay, Which Is Widely Known for Producing Chips and Other

question 139

Multiple Choice

Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of

• A) poor timing.
• B) the failure to match product offerings to customer needs.
• C) technical problems.
• D) overestimation of market size.
• E) ineffective branding.

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Definitions:

Cell Phone Providers

Companies that offer services for mobile phone users, including voice communication and data services.

Media Concentration

The phenomenon where a small number of companies own and control a large share of mass media outlets, leading to potential issues with diversity and objectivity in information.

Deregulation

Reduction or removal of government controls from an industry to allow for a free and efficient marketplace.

Telecommunications Act

Legislation that regulates the telecommunications industry, aiming to foster competition and reduce regulatory barriers.