Which of the Following Should Be the Least Important Concern

question 354

Multiple Choice

Which of the following should be the least important concern for marketers when selecting a brand name?

• A) Choosing a name that is easy to say and recall
• B) Positively suggesting the product's major benefits
• C) Designing a name that can be used in all different types of media
• D) Developing an advertising campaign to introduce the name
• E) Checking to see if the name is already trademarked by another company

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Definitions:

Creative Intelligence

A type of intelligence which involves creating, inventing, or designing new ways of solving problems when individuals are faced with an unfamiliar situation.

Practical Intelligence

An assessment developed by Louis and Thelma Thurstone to measure the seven primary mental abilities proposed by Thurstone’s Primary Mental Abilities theory.

Luria-Nebraska Neuropsychological Battery

A screening tool used by clinicians to determine if significant brain injury or psychological impairments are present or to distinguish between brain damage and mental health disorders.

Memory Deficits

Impairments in the ability to remember information or events, which can result from neurological conditions, injury, or psychological factors.