During the New-Product Development Process, Two of the Stages Designed

question 134

Multiple Choice

During the new-product development process, two of the stages designed to reject possible product ideas that are likely to fail are _____, which analyzes a product idea to see if it matches an organization's objectives and resources, and _____, which involves asking potential buyers about their attitudes and initial buying intentions regarding the product.

• A) business analysis; test marketing
• B) screening; concept testing
• C) product development; test marketing
• D) screening; test marketing
• E) business analysis; concept testing

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Definitions:

FOB Seattle

A shipping term indicating that the seller's responsibility ends when the goods are placed on board a ship at the Seattle port; the buyer is responsible for freight and risks from that point.

Risk Of Loss

Refers to the legal responsibility regarding who bears the financial burden if goods are damaged or lost during a transaction.

Risk Of Loss

The potential for an asset to decrease in value or become entirely worthless.

Shipping Terms

Conditions agreed upon by the buyer and seller regarding the delivery of goods, including the mode of transport, payment, and point of delivery.