Why Are Line Extensions More Common Than New Products

question 176

Multiple Choice

Why are line extensions more common than new products?

• A) They are higher risk and more expensive.
• B) They are guaranteed to succeed in the marketplace.
• C) They are less expensive and lower-risk.
• D) They require no market research.
• E) Modifications to existing products are very easy.

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Definitions:

Voting Rights

The entitlements and protections that ensure an individual's ability to participate in the electoral process, including the right to vote without undue barriers and to have one's vote counted.

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A period in the 20th century, roughly encompassing the years from the 1940s to the 1960s, characterized by significant political, social, and technological changes.

Redeemers Coalition

A political alliance in the post-Civil War Southern United States that sought to oust the Radical Republicans, end Reconstruction, and restore white supremacy.

Business Entrepreneurs

Individuals who initiate, manage, and assume the risks of a business venture in pursuit of profit.