Patrick Is a Member of a Consumer Marketing Panel and Has

question 23

Multiple Choice

Patrick is a member of a consumer marketing panel and has been introduced to a company's new idea for energy drinks. Some of the questions he has been asked are "How often would you buy this product?" and "Which features are of little or no interest to you?" Patrick is most likely participating in the ___ phase of the new-product development process.

• A) concept testing
• B) business analysis
• C) idea screening
• D) idea generation
• E) test marketing

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Definitions:

Design Patent

A legal protection granted to the unique visual qualities of a product's design.

Recover

The process of regaining possession, use, or control of something lost or taken away, or returning to a normal state after a disaster or setback.

Void Agreement

A contract or agreement that is not legally enforceable from the outset.

Licensing Statute

A legal provision that requires individuals or entities to obtain permission through a license to engage in certain professions or activities.