Scenario 12.2 Use the Following to Answer the Questions

question 22

Multiple Choice

Scenario 12.2
Use the following to answer the questions.
Jonathan Moore, president of Polar Manufacturing Company, has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve. He specifically feels they could do a better job in managing Polar's product mix. Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures. The group decides that they need to eliminate the complete industrial product line of ice chests, and plan to do so by letting the product decline without any changes in the marketing strategy or product. The group also decides to delete Polar's line of personal thermal underwear; this product, however, is to be discontinued within the week due to its unprofitability. While discussing these strategies, the group has also uncovered several customer groups for which new products could be developed. The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
Refer to Scenario 12.2. Polar management is currently in which stage of new product development?

• A) Idea generation
• B) Screening
• C) Concept testing
• D) Product development
• E) Test marketing

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Definitions:

Urine Output

The amount of urine produced by the kidneys and excreted by the body, used as an important indicator of kidney function and fluid balance.

Drowsy

A state of feeling abnormally sleepy or tired, often leading to difficulty staying awake.

Distended Neck Veins

The visible swelling or bulging of neck veins, often indicative of cardiovascular problems or increased pressure in the chest.

Deep Tendon Reflexes

Neurological responses elicited by tapping specific tendons with a reflex hammer to assess the central and peripheral nervous system's integrity.