Marketers of a Particular Brand of Ice Cream Have Decided

question 75

Multiple Choice

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not change the current marketing strategy. This method of deletion is called

• A) business analysis.
• B) immediate drop.
• C) screening.
• D) phase-out.
• E) run-out.

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Definitions:

Unarmed People

Individuals who are not carrying, holding, or possessing weapons, making them vulnerable in conflicts or violent situations.

Groupthink

A psychological phenomenon where the desire for harmony or conformity within a group leads to an irrational or dysfunctional decision-making outcome.

Harmony

A state of agreement, peacefulness, or concord between individuals or groups; also refers to a pleasing combination of musical notes.

Cognitive Dissonance

A psychological state that occurs when an individual holds two or more contradictory beliefs, ideas, or values at the same time, often leading to discomfort and a drive to reduce the inconsistency.