The Following Organizational Approaches Accomplish Tasks Necessary to Develop and Manage

question 129

Multiple Choice

The following organizational approaches accomplish tasks necessary to develop and manage products: market manager approach, product manager approach, and the ____ approach.

• A) brand manager
• B) functional team
• C) multiproduct manager
• D) special projects
• E) venture team

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Definitions:

Thin-Slice Judgments

Quick assessments made based on very small samples of behavior, often believed to reveal significant insights about the observed situation or individual.

Cognitive Processing

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Showmanship Approach

An approach that involves doing something unusual to catch the prospect’s attention and interest.

Sales Interaction

The dynamic exchange between a salesperson and a potential or existing customer aimed at promoting or selling a product or service.