When Old Spice Came Out with the "Smell Like a Man

question 125

Multiple Choice

When Old Spice came out with the "Smell like a Man" advertising campaign, the goal was to _____ the brand from one that appealed to older men to a new, younger target market.

• A) transfer
• B) reposition
• C) adapt
• D) update
• E) revitalize

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Definitions:

Friendships

Mutual affectionate relationships between two or more people that are usually non-romantic.

Sporting Events

Organized competitions or games in which athletes participate and are often watched by spectators, ranging from amateur to professional levels.

Honesty and Fairness

Refers to the principles of being truthful and equitable in all actions and decisions.

Right and Wrong

Fundamental ethical concepts that define what is morally acceptable behavior and what is not.