Dropping an Unprofitable Product Immediately Is the Best Strategy When

question 46

Multiple Choice

Dropping an unprofitable product immediately is the best strategy when

• A) all advertising and promotional efforts have been exhausted.
• B) customers have a negative outlook on other products.
• C) losses are too great to prolong the product's life.
• D) the product's performance cannot be improved.
• E) there is low compatibility with the firm's business strategies.

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Definitions:

Nielsen

A global measurement and data analytics company providing insights into consumer behavior and media consumption.

Online Ratings

Assessments or evaluations made by consumers on websites about products, services, or businesses, usually in the form of stars or points.

TV Ratings

A measure of the size and composition of a television program's audience, used by broadcasters and advertisers to determine the program's popularity.

Satellite Radio Programming

Audio broadcasting services delivered by communications satellites, which can offer a wide variety of channels and content available across large geographical areas, often without commercials.