Scenario 12

question 108

Multiple Choice

Scenario 12.1 Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.
About 18 months later, a series of competitors' ads was run claiming that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
Refer to Scenario 12.1. In 2012, Cheetos was in which phase of new-product development?

• A) Idea screening
• B) Product development
• C) Test marketing
• D) Business analysis
• E) Idea generation

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Definitions:

WACC

Weighted Average Cost of Capital; a calculation of a firm's cost of capital in which each category of capital is proportionately weighted. It represents the average rate that a company is expected to pay to finance its assets.

Cost of Debt

The effective rate that a company pays on its borrowed funds from financial institutions and other sources.

Tax Effects

The impact of taxation on the financial decisions and outcomes of individuals and businesses, including tax liabilities, benefits, and incentives.

Risk-Free Rate

The risk-free rate is the theoretical return on an investment with no risk of financial loss, often represented by the yield on government securities.